Messaging Foundations ยท ยท 4 min read

Defining What You Do

Master the art of answering "What do you do?" with confidence and clarity

Defining What You Do

Ever find yourself tongue-tied when someone asks, "So, what do you do?"

As a business owner, this seemingly simple question can feel like navigating a minefield. But fear not!

This lesson is your secret weapon for crafting responses that are clear, compelling, and tailored to any situation. Say goodbye to awkward silences and hello to confident introductions that leave a lasting impression.

Whether you're networking, pitching to clients, or chatting at a family dinner, you'll learn how to describe your work in a way that's authentic to you.

Let's dive in!

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Identifying your "USP"
Messaging Foundations ยท

Identifying your "USP"

In a world where everyone and their cat seems to be starting a business, how the heck do you stand out from the crowd? Spoiler alert: you get clear on your 'onlyness factors' a.k.a. what sets you apart from everyone else offering something similar to you.