In a world where everyone and their cat seems to be starting a business, how the heck do you stand out from the crowd?
Spoiler alert: you get clear on your 'onlyness factors' a.k.a. what sets you apart from everyone else offering something similar to you.
Now understanding what makes you different isn't just some fluffy exercise - it's the secret sauce that'll have your right-fit clients picking you over the sea of "meh" alternatives out there.
When you get crystal clear on your unique strengths, experiences, and approach (what I like to call your "onlyness factors"), you've got a goldmine of content ideas at your fingertips.
It's the thing that helps you create messages and content that resonate so deeply with your audience, they'll be thinking, "Holy cheesballs, it's like they're reading my mind!" 🤯
But here's the thing - it's not just about being different for the sake of it. It's about being relevant, distinctive, and consistent in a way that makes you the obvious choice for the people you're meant to serve.
Ready to uncover what makes you different? Let's go.
