Defining What You Do
Master the art of answering "What do you do?" with confidence and clarity
Messaging Foundations
Latest
Identifying your "USP"
In a world where everyone and their cat seems to be starting a business, how the heck do you stand out from the crowd? Spoiler alert: you get clear on your 'onlyness factors' a.k.a. what sets you apart from everyone else offering something similar to you.